Phoenix Consulting Group

Founded in 2002, Phoenix Consulting Group is dedicated to helping companies gain more value from collaborative business relationships across their partner ecosystems. Our consultants are experienced professionals with hands-on experience in building and operating partner programs. We have been in your shoes. We understand the full spectrum of partner business models in architecting partner ecosystems; not just channels. It takes an ecosystem to deliver customer value. We employ our proven Ramp to Revenue methodology to accelerate partners through an onboarding and enablement journey and continuous engagement. We can assess your program infrastructure needs and readiness. Then, support you through implementation and operation.

  Norma Watenpaugh

  2595 Roop Road
Gilroy, CA 95020 United States

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2595 Roop Road
Gilroy, CA 95020, United States
Phone: 8888489514



Channel Advisory Services

  • Channel Planning
  • Go to Market Strategies
  • Loyalty & Incentives
  • MDF/Co-Op management
  • Research & Advisory
  • Workflow & Segmentation Services




None provided




Go-to-Market strategy through an enterprise partner ecosystem


Market research and sizing, profiled potential partners to enter a new market segment through a partner-centric strategy.


Range of Projects: Alliance Best Practices, Partner Marketing Benchmark, MDF program design and platform selection, Technology Program design


Strategic Alliances Best Practices and Training


Various projects: Partner experience audit and enhancement recommendations, Program design advisory, Program infrastructure advisory, Incentives benchmarking and redesign, Program policies, sales engagement modeling, Code of Conduct