Sherpa Marketing

We are channel people, through and through. An award-winning, high growth channel agency supporting global companies in channel transformation, platforms and programs. Channel is too often managed in a divergent and ad hoc way. Our philosophy is based on creating properly structured and aligned strategies, management programmes, and measurement, to give you a clear path to a successful channel. We are a team of experts, all true channel people, recruited exclusively from tech firms, agencies and the channel to ensure we can create, manage and measure Partner programmes that deliver, globally.

Vertical Markets:

  Tom Perry
  +44 1234 964000

  1 Hammond Road
Bedford, Bedford MK41 0UD United Kingdom

  Have Partner Contact Me





1 Hammond Road
Bedford, Bedford MK41 0UD, United Kingdom
Phone: +44 1234 964000



Channel Advisory Services

  • Channel Planning
  • Go to Market Strategies
  • Integration Services
  • Loyalty & Incentives
  • MDF/Co-Op management
  • Partner Onboarding
  • Partner Recruitment
  • PRM Training & Management
  • Research & Advisory
  • Workflow & Segmentation Services




Sherpa - An Introduction

Sherpa - An Introduction
We are Sherpa. Global channel experts - managing PRM platforms & delivering services to drive channel ROI. We transform channel ecosystems through valuable partnerships that accelerate growth, identify opportunities, and provide visibility of investment. Strategy, global objectives, and regional execution must be brought together in a focused and structured way to successfully implement at scale – we are your missing link to complete channel transformation. We are the first and only true activation agency for the world’s leading technology companies – strategic, global and 100% channel-focused. Channel experts trusted by global technology leaders.

Sherpa Showreel 2022

Sherpa Showreel 2022
A showreel showcasing the latest Sherpa client projects including Zoom, Lenovo and Midtech.




Sherpa provides full management of all Lenovo MDF, Incentives and communications to partners. We have placed innovative new technology at the heart of a multi-year services contract with KPIs to improve partner engagement, comms effectiveness and incentives utilisation.


Sherpa manages the Partner enablement program for Verizon. Delivering Joint Value propositions through to full campaigns to drive revenue via a branded program, Verizon Accelerate.


Sherpa manages Sage's global Partner ABM program - delivering high-end demand generation services across 4 key regions.


Sherpa manages the EMEA Partner Program for Alteryx, providing funded heads and strategi support across 11 countries.


We manage partner recruitment for Lumen. Sherpa is tasked with delivering new partners into the Lumen eco-system.


Sherpa recruits new partners for Epicor globally. We also manage Agent enablement.






Want to know how your PRM is delivering? Need a report aligning your channel goals to your technology? As Impartner experts, Sherpa provides an assessment & audit service to make sure you are leveraging your Impartner investment. We spend time with you discussing your channel objectives, fully review your recurrent usage of the platform and leave you with a comprehensive report with recommendations on how to get your PRM singing.

Impartner PRM Support Packages

Sherpa can make your Impartner instance thrive. We provide a full range of service packages designed to enhance your PRM, ensure partners are services regularly and PRM data points are acted upon on an ongoing basis. We have an entry-level pack, a mid pint set of services that support in-house teams and a fully managed option whereby we manage your Impartner instance on your behalf. We also have a range of -bolt-on' services which means we can tailor a package of support to your individual circumstances. Please doem and take a look at these support packages.