Our services fall into three primary buckets measure, think and do. Measuring partner performance and satisfaction: Benchmark Assessment; Industry Trends Research; Partner Advisory Council; Partnering Return-on-Investment; Thinking through new models and program frameworks: Ideal Partner Profile; XaaS Engagement Model; Partner Value Propositions; Partner Program Framework. Executing and operating programs: Onboard & Activation Processes; XaaS Solution Playbooks; Portal / PRM Implementation; Fractional Channel Chief;

Vertical Markets:

  Diane Krakora

  68 Willow Rd
Menlo Park, 94025 United States

  Have Partner Contact Me





68 Willow Rd
Menlo Park, 94025, United States
Phone: 650-336-0470



Channel Advisory Services

  • Channel Planning
  • Go to Market Strategies
  • Partner Onboarding
  • PRM Training & Management
  • Research & Advisory




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Next Generation Partner Programs Research

In late 2021, we collected: 200 data elements, across 5 partner program trends, from over 80 channel professionals, in 60 unique vendor companies. This report examines 5 data-backed trends driving the next generation of partner programs. Each trend includes key data points gathered from our vendor survey, plus the advantages and challenges associated with the trend.

ROI Calculator for PRM

Whether you're looking to increase partner engagement, grow your partner ecosystem, create self-sufficient partners, drive additional revenue or save money (or all of the above!), you need to know how much to invest and what to expect as the return

The Demise of PRM as You Know It Blog

The misunderstood and often overlooked partner portal is (and always has been) the digital face of partner engagement. As decades have passed, technology platforms struggle to BE more and DO more to support partner growth. These changes have made PRM (Partner Relationship Management) almost unrecognisable.