Kovendi Ltd

Companies today face previously unseen rates of change. Digital transformation is shifting the competitive landscape, and services revenues are replacing legacy income streams. New sales models are needed, particularly for indirect routes to market through partners and distribution. We offer industry best practice and proven partnering models that deliver measurable sales results. We have success with reach across Europe, US and Asia markets. Our depth of experience in the technology industry is delivering success across parallel industries including automotive, FinTech and logistics.

Vertical Markets:
Automotive, Finance, Technology, Telecommunications, Transportation

  Chris Bard
  +44 7825 140620

  PO Box 1558
Woking, Surrey GU22 2TZ United Kingdom

  Have Partner Contact Me





PO Box 1558
Woking, Surrey GU22 2TZ, United Kingdom
Phone: +44 7825 140620




  • Channel Planning
  • Go to Market Strategies
  • Loyalty & Incentives
  • MDF/Co-Op management
  • PRM Training & Management
  • Research & Advisory
  • Workflow & Segmentation Services




None provided




Global Security Software Vendor - Assessment of channel coverage gaps and opportunities, at country and regional level using Kovendi's channel capacity modelling tools. Use of sales and market data to establish baseline potential growth, and to calculate the number of additional partners of each type required to meet corporate revenue goals. Integration of channel scorecards to existing partner management systems in order to feed partner counts and revenue, and to monitor performance.


Global Networking Vendor - Partner research to establish the strengths and weaknesses of the current indirect value proposition and of the current program model. Development of a fresh partnering model to address the needs of all partner types. Workshopping of the proposed program model with senior stakeholders to agree the approach and gain commitment. Creation of a Return on Investment model for the new program, assessing investments and potential revenue uplift. Presentation of the model to senior stakeholders. Authoring of program content, including the program guide and detailed rules for partnering processes. Alignment with internal partner process owners.


Global Travel Platform Vendor - Working for one of the world's largest travel and expense platform vendors. Development of program strategy and program framework for a complex ecosystem of services partners, system integrators, resellers and developers. Partner and stakeholder interviewing to establish needs and to develop the business value proposition for indirect channels. Development of a draft routes to market proposal for all partner types. Presentation and workshopping of the proposed program framework with the executive team, to develop it and gain commitment.


Global Mobile Communications Vendor - Define the go to market strategy and program model for a global business shifting from direct to a mixed direct and indirect model. Development of the partner value proposition, interviews with potential partners and key business stakeholders. Partner program design, including rules of engagement for indirect versus direct, and channel segmentation strategy. Development of deal registration process. Creation of a portfolio of program content and process, including partner onboarding, co-marketing, and deal registration. Review of program terms and conditions.


European Vehicle Telematics Vendor - Channel landscape assessment for one of Europe's leading vehicle telematics vendors, used to track commercial fleets and other mobile assets. Assessment of potential routes to market and partner profiles. Work with partners including Iveco Truck and Continential to assess joint opportunities and to agree key program investments. Development of a program framework, with a clear value proposition for each partner type. Addressing the needs of dealers, developers and resellers. Engagement with potential partners to present the program model and to assess the opportunity. Hand off of early partner opportunities to client stakeholders.


Professional Marketing Institute - A leading professional marketing institute needing to develop a program framework to attract new content partners. Review of the partner value proposition, assessment of the commercial offer, interviews with current partners and internal stakeholders. Market assessment, looking at the program models of complimentary and competitive organisations. Development of a consistent and scaleable program to maximise partner revenues.